Ralph Lauren was one the first luxury brand to understand that digital marketing would be the future of merchandising. At a time where most luxury companies were reluctant to open online shops, RL really led the way!
In 2008 the brand was the first to launch a dedicated mobile app. That app allowed you to scan the bar codes on clothes to get more information, discounts etc...
(more on that here !)
More recently the brand created an entire "Digital Event" called the "4D experience" in order to celebrate the 10th anniversary of the website. The show featured 3-D imagery, digital sound effects and even scent diffusion! The show has been broadcasted in New York and London using light mapping imagery.
Don't miss the video it's 5 minutes long but it's really worth it !
And don't forget :
Fantastic the video!!! Thank you Thomas! Great choice!
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